Chamber-backed tourism corridor earns designation

A federal agency announced last week that the Juan de Fuca Corridor, between BC and Washington, has been named one of four key tourism corridors for future investment.

The Chamber supported the efforts of Destination Canada to select the corridor as part of a long-term tourism strategy.

“Our region has a well-developed and managed tourism industry and the Greater Victoria Chamber of Commerce has promoted the benefits of the visitor economy for generations,” Chamber CEO Bruce Williams said in a media release. “The proposed Juan de Fuca Partnership is an exciting initiative for the coastal corridor between Canada and the United States and will benefit regions that have deep cultural and ecological connections. We owe it to future generations to work together in an open and transparent way to build an economy that works for everyone.”

The Tourism Corridor Strategy Program crosses provincial and territorial boundaries to “develop iconic new journeys for travellers to explore.”

The other tourism corridors are:

  • Cycle Ontario and Quebec (Ontario, Quebec)
  • Field to Fork: Saskatchewan Manitoba Agritourism (Saskatchewan, Manitoba)
  • Northern Sky Corridor (Alberta, Northwest Territories)