Canadian shopping habits circa 2023
PwC has done a deep dive into the shopping habits of Canadians and how they’ve evolved.
It won’t be terribly shocking that we lead the globe in pre-purchase research. Canadians like to research via search engines before they make their purchases and value customer reviews over social media.
It won’t be terribly shocking that we lead the globe in pre-purchase research. Canadians like to research via search engines before they make their purchases and value customer reviews over social media.
This pre-purchase online research doesn’t mean a transition to online shopping, 83% indicated that their in-store shopping will rise or remain the same. The survey also provides interesting insights on AI from a generational standpoint and how to influence tomorrow’s upmarket consumers.
