Jo Campbell remembered as legendary philanthropist

One of Greater Victoria’s most legendary philanthropists has died at the age of 85.

Jo Campbell was co-founder of Thrifty Foods along with her husband Alex Campbell, who was named Chamber Lifetime Achievement winner in 2009 and inducted into The Chamber Business Hall of Fame in 2022.

“Jo and Alex were a team working together to create and grow Thrifty Foods into the business and community giants that they sold to Sobeys in 2007,” Bruce Williams said in his last week as Chamber CEO. “I have had the privilege of knowing them both and their children and admired their endless dedication to supporting important causes and organizations.”

Jo Campbell was as major supporter of the Victoria Cancer Centre and Camosun College, which named a wing of their campus the Alex & Jo Campbell Centre for Health and Wellness.