Report helps retailers understand consumer trends

Consumers want to retain some of the benefits of spending more time at home, according to a report by professional services network PWC. The report found that 56% of Canadians are enjoying home cooking and only 6% said they expect to do less of it in the months ahead. As well, 34% of respondents said they shop local more often than before the pandemic and only 4% think that will change in the near future.

Not surprisingly, the increased ability to make purchases online has become a habit with online shopping levels stabilizing after a surge in growth. The lesson for retailers is that customers want the best of both worlds — the convenience of buying online and the experience of shopping in-person.