Peter Hayman is the new leader of Vancouver Island South Film & Media Commission. Hayman will replace current film commissioner Kathleen Gilbert, who is retiring April 30.

The not-for-profit organization promotes Greater Victoria as a premier location for the international film industry. The commission has its roots as a Greater Victoria Chamber of Commerce committee, starting in 1974, before it became the Victoria Film Commission in 1983.

Hayman lives in North Saanich and was a studio musician and songwriter who studied film at UCLA, and worked as a film editor, producer and director. He founded a production company and has experience integrating new and traditional media.

“I look forward to sharing my own enthusiasm with those looking for the perfect place to create their film and media projects,” Hayman said in a media release.