As the way people search for information continues to evolve, Victoria-based content strategist Linkiria has launched a new service designed to help businesses stay visible in both traditional search engines and AI-powered platforms.
More and more consumers now use tools like Google, ChatGPT, Perplexity and AI-powered search experiences before making purchasing decisions. While many businesses have embraced AI to create content faster, this shift has also created a new challenge: standing out in a sea of increasingly similar content.
To address this, Linkiria has developed a new approach that combines SEO (Search Engine Optimization), GEO (Generative Engine Optimization) and human-centred copywriting. Rather than relying solely on AI-generated content, the service helps businesses create content that is both discoverable by algorithms and memorable to the people reading it.
The goal is simple: help businesses produce content that not only ranks well but also reflects their expertise, builds trust and supports long-term growth.
Founded by French content strategist Mégane Niceron, now based in Victoria, Linkiria specializes in helping service-based businesses transform complex expertise into clear, engaging content that attracts qualified leads. Mégane’s approach combines strategic use of AI with authentic storytelling, ensuring businesses benefit from technology without losing their unique voice.
This new service is designed for businesses that want to adapt to the changing search landscape while continuing to build meaningful relationships with their audience.
As AI continues to reshape how customers discover businesses online, Linkiria believes that the companies who combine technological innovation with authentic human expertise will be best positioned for the future.
Visible thanks to AI. Memorable thanks to humans.
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