Restaurant association seeks World Cup partners

The BC Restaurant and Foodservices Association has officially secured the foodservice contract, “Taste the Beautiful Game – BC Style,” which will run during the upcoming FIFA World Cup.
“The province-wide program aims to help restaurants host watch parties, drive traffic, celebrate BC-grown food and drink, and share in the economic benefits of this once-in-a-generation moment,” the BCRFA newsletter said this week.
Businesses need to register and spaces will be limited. Participating businesses receive free toolkits to help activate event traffic and boost visibility, step-by-step support to host high-energy fan experiences and curated concepts to showcase BC flavours during the tournament. The program also provides easy-to-follow guides to provincial requirements and provincewide promotion.