Rifflandia always a big boost for business in our region

It’s become an icon of 21st century Greater Victoria, generating $7 million in economic impact and serving as a vanguard of emerging culture in our region.

Rifflandia, the music festival that put Vancouver Island on the international concert map, is preparing for its 2024 edition, Sept. 13-15, at the Matullia Lands in Rock Bay.

This year, The Chamber is partnering with Rifflandia to help build connections with our business community. More than 80% of the festival’s vendors, suppliers and crew are based in Greater Victoria. Rifflandia programs also encourage festival-goers to support local businesses in store and online.

The festival has grown over the years, showcasing many of our region’s top venues and offering a diverse experience. This year, organizers say the new location on the Matullia Lands in Rock Bay can accommodate up to 10,000 people.