Low unemployment rate reflects recruiting challenges

It might be uncertain times, especially for global trading and the stock markets but we can count on Greater Victoria having a low unemployment rate.

Our region has the second lowest unemployment rate in Canada at 3.6%, behind only Saguenay, Quebec, which is at 3.4%.

Finding and keeping workers has been a challenge for Greater Victoria employers for at least 10 years. It’s an area that Chamber members continue to ask us to prioritize in our advocacy.

“We have the reality of living with a double-edged sword. Our region is one of the most desirable places in the world, but that also makes us an expensive area to call home,” Chamber CEO Bruce Williams said. “We need investment in infrastructure — housing supply, transportation and affordable childcare — to attract working people and families.”

To hear more about how The Chamber and our partner organizations are working together to build good business and great community for all, register for an upcoming advocacy event.

On April 15, The Chamber’s AGM and panel discussion will look at how the Canada-US relationship affects our region’s economy. And on April 16, The Chamber and partners host Canada Votes 2025, a Listening Session for Federal Election candidates.

Women in Business report finds steady, slow progress

The 2025 Women in Business report by Doane Grant Thornton is now available.

The annual report promotes gender equality, tracks progress, identifies challenges and informs strategies for fostering a more inclusive and equitable business environment — ultimately leading to better business outcomes.

“In Canada, 34.7% of women hold senior management positions in small- and medium-sized businesses. It’s steady progress but still a significant distance to achieve parity,” Doane Grant Thornton stated. “It could take another 25 years for women to achieve equal representation in top executive roles, without accelerated change.”

The report also looks at external and internal challenges that affect leadership teams in mid-market businesses, which Doane Grant Thornton said “account for 98% of employer businesses in Canada, and 90% of businesses and two-thirds of jobs worldwide.”

New child care spaces announced for Langford

For the last 10 years, Chamber members have identified finding and keeping workers as one of the biggest challenges facing their organization. Our region has one of the lowest unemployment rates in part because of our cost of living. To help, the Chamber has loudly and successfully advocated for investment in child care, which can be the second highest cost facing families after housing.

On Monday, the City of Langford received funding for a new centre with 73 child care spaces.

“As the Voice of Business, the Chamber works to bring investment to our region,” Chamber CEO Bruce Williams said. “This includes investing in infrastructure such as affordable child care spaces that attract families, that allow parents to continue their careers knowing their young kids are well looked after.”

Help wanted? Workers caught in TFW rule changes

The Chamber continues to work to address ill-advised changes to Canada’s Temporary Foreign Workers program. We’ve met with Victoria’s Member of Parliament and heard from several Chamber members about the damaging impact this blanket legislation is causing in our region.

Canadian Tire Hillside has reached out to ask for help finding work for four of their former staffers who are looking for employers able to offer a position with a Labour Market Impact Assessment.

“The workers are well qualified, highly experienced professionals with international and Canadian experience. We would be retaining these top-performing team members, however, recent changes to our country’s Temporary Foreign Worker program will unfortunately not permit it,” Canadian Tire said in an email to The Chamber.

The workers live in our region and have housing. They want to continue to be long-term contributing members of the community. The workers have experience in retail, customer service and warehouse work and can start in early summer — once they receive necessary approvals.

To learn more about hiring these potential team members and applying for LMIAs, contact Ron Heal at ron@cantire365.com.

New report offers insight into Canadian real estate

What do the current events of 2025 mean for Canada’s real estate industry? There’s no crystal ball to foretell the future, but the expert prognosticators at Doane Grant Thornton have put together some thoughtful insights in their 2025 Real Estate market summary. The report looks at key trends, including the political winds blowing north from south of the border as well as the state of capital markets and impact of AI.

You can read about various asset classes and more at doanegrantthornton.ca.

Blanket change to TFW program makes little sense

Recent changeto the rules around Temporary Foreign Workers have caught many businesses by surprise. The program has existed for half a century and has been vital to helping employers fill out their workforce. It’s also proved to be a popular pathway to Canadian citizenship.

The rule changes were driven by shifting political winds that have seen the federal government curtail immigration targets. However, applying the same rules to all regions across the country does not reflect the reality that unemployment rates vary immensely. In Greater Victoria, the rate is often one of the lowest in Canada.

“Losing this source of workers can make the difference in staying viable for some employers,” Chamber CEO Bruce Williams said. “We’ve been meeting with federal government representatives and plan to keep making the case for an exemption for our region.”

If the changes have impacted your business, contact The Chamber at communications@victoriachamber.ca to learn more about our advocacy work.

Jobless rate down, but unease being felt nationally

Greater Victoria continues to have one of the lowest unemployment rates in the country, according to Statistics Canada’s latest numbers.

Our region had a rate of 3.6%, with 244,700 people working out of a labour force of 253,800. Nationally, the unemployment rate was 6.6%. Notably, fewer people are switching jobs likely because of the ongoing uncertainty of a looming trade war.

“The job changing rate, which measures the proportion of workers who remained employed from one month to the next but who had changed jobs, was 0.4% in January,” Statistics Canada reported. “This was lower than the corresponding proportion in January 2024 (0.5%) and lower than the pre-pandemic average for January from 2017 to 2019 (0.7%)”

The national job market was something cited by the Bank of Canada today when it released its Summary of Governing Council Deliberations explaining it’s decision to cut interest rates on Jan. 29.

“According to multiple indicators, the job market remained soft. The unemployment rate was 6.7% in December, with new entrants into the labour market — mostly younger workers and newcomers to Canada — finding it particularly hard to get a job,” the Bank said.

Chamber CEO moderating Beacon Services workshop

Chamber CEO Bruce Williams is moderating a full day of discussion, from 9am to 4pm on Feb. 7, about how our region can do more to help employers find and keep workers.

Beacon Community Services is putting on the event, which includes a keynote speech by Osoyoos Band Chief Clarence Louie. The band is the top employer in their region, and Chief Louie is recognized for his work in economic development.

Following the speech, Williams will lead three fireside chats on the following topics:

  1. Empower communities: The role of Social Enterprises in Job Creation
  2. Harnessing the Talent of Canadian Newcomers
  3. Reskilling for the Future – Embracing AI & Skills Needed in the Workplace

To learn more or register, go to beaconcs.ca.

Construction underway on Uptown transit hub

A contract has been awarded to a Nanaimo firm to build out the Uptown Mobility Hub in the District of Saanich.

Major improvements to the Saanich neighbourhood are planned to make it easier for people to take the bus to get around the region. This transit hub will become the region’s principal RapidBus exchange and route connector.

Construction is expected to be completed by summer, including a new roadway, four new bus stops with shelters and dedicated bus lanes. The project also focuses on pedestrian safety and active transportation by improving crosswalks and intersections, and creating new multi-use pathways to build connections to the adjacent Galloping Goose Regional Trail network. The improvements are designed to increase housing supply, promote sustainable transportation options and enhance overall livability.

The provincial government is contributing $15.5 million and the federal government is providing $4.5 million.

Eight predictions for Canada’s economy in 2025

No one knows what the future holds, but that doesn’t mean we can’t take a shot at forecasting what’s to come. Here, with the help of the Canadian Chamber’s Business Data Lab, are Chief Economist Stephen Tapp’s eight predictions for the economy. Note that the following list is edited and condensed for space. Read the full article here.

1. Affordability will remain a key consumer and political concern

A big story in 2024 was that inflation was tamed faster than expected — the “soft-ish landing” few economists thought possible. But there are no victory parties planned. Prices are up almost 16% since 2020, and even more, for some essential items such as food and shelter. Politicians will keep searching for policy solutions ahead of the upcoming federal election.

2. Work stoppages will remain elevated

Take rising unit labour costs for businesses, add in workers’ anxieties about affordability and automation, and the result has been a huge increase in work stoppages over the past two years. The last time we had this many work stoppages was almost 40 years ago. Expect this trend to continue in 2025.

3. Immigration will slow down, but the government won’t hit its 2025 target

After pandemic lockdowns lifted, Canada significantly increased immigration, led by non-permanent residents. After a policy U-turn last year, Canada’s population growth is on track to go into reverse in 2025, causing a significant drag on headline economic growth. I would be surprised if, in an election year, the government hits the ambitious target to slow immigration this much, this fast.

4. Trump will weaponize uncertainty and impose tariffs on Canada’s exports

My base case for 2025 is that Trump will impose tariffs on Canadian exports, almost immediately after his inauguration. Our BDL modelling suggests such a move would be disastrous for North America’s economy. However, looking further down the road, I have much more conviction that the economic ties that bind us together will be strong enough that ultimately a trilateral North American trade pact will continue after Trump’s second term ends.

5. Bank of Canada will continue cutting rates and the dollar will depreciate further

The Bank cut rates at its last five meetings of 2024, bringing its policy rate down from 5% to 3.25%. Financial markets have priced in a few more rate cuts, bottoming out around 2.6%. If the tariff threat is realized, short-term Canadian interest rates need to go much lower to support activity. Given a diverging outlook for monetary policy relative to the US, the Canadian dollar would have further to fall, which will partially cushion the blow, but that will raise import prices and make Canadians rethink their travel plans to the US this year.

6. Canadian trade will initially outperform expectations

The unfortunate experience of steel and aluminum tariffs in Trump’s first term offer some guidance. There was an initial period when businesses “stockpiled” inventories before the tariffs came into force. We expect a similar dynamic this time around.

As such, I expect Canadian exports to outperform expectations, at least very early in 2025, as US importers rush to avoid potential tariffs.

7. Housing prices will rise again

With lower borrowing costs, combined with new mortgage rules to extend amortizations, along with the painfully slow process to raise housing supply, I expect average home prices in Canada to rise in 2025, causing more concern for first-time home buyers. New record highs in the next few years shouldn’t be ruled out.

8. Canadian productivity will be less awful

I’ll end with a mildly optimistic outlook for Canada’s productivity.

Canadians are working harder, not smarter. We’re putting in more hours. Unfortunately, output growth isn’t keeping pace. The result is less output produced per hour. Here’s hoping that this year, with lower borrowing costs, businesses and workers will ambitiously invest in new technologies to uncover better, faster and cheaper ways to create value. It’s desperately needed and something everyone can raise a glass to!